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The Customer Experience Journey in Digital Disruptive Business Models

The Customer Experience Journey in Digital Disruptive Business Models

Reference: D135

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This webinar will describe current thinking on customer experience and the implications for business performance and Enterprise Architecture.
Description

Details

New digital technologies are enabling new business models and changing the way that businesses interact with their customers. Enterprises increasingly take an “outside-in” view of these interactions, starting from the customer point of view. This webinar will describe current thinking on customer experience and the implications for business performance and Enterprise Architecture. It will look at customer experience journeys from a business perspective, explore how digitally empowered customers can have more control, and consider how the customer journey relates to the business organization. Attendees will gain an understanding of how to:

  • Develop better products and services
  • Architect more effective systems
Additional Information

Additional Information

Reference D135
Author(s) Clive Curtis (Huawei), Mark Skilton (PA), Chris Harding (The Open Group)
Published 30 Jul 2015
Duration 59 minutes
Type White Papers
Subject Open Platform 3.0
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