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Using Business Architecture to Enable Customer Experience and Value Strategies

Using Business Architecture to Enable Customer Experience and Value Strategies

Reference: D098

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This webinar will look at environmental pressures and identify how to use business architecture and business design to address these changes.
Description

Details

Digital disruption is shifting business model design from a focus on product profitability to a stronger focus on customer experience and value. This webinar will look at environmental pressures and identify how to use business architecture and business design to address these changes.

Join Craig Martin, Chief Architect at Enterprise Architects (www.enterprisearchitects.com), one of the world’s leading business architecture consultancies, as he covers business architecture for digital strategy, customer-driven value chains, re-writing of the 4Ps of the marketing mix, and the nine laws of disruption and how they affect business model design.

Craig also investigates the changes afoot with strategic business planning and Enterprise Architecture, which are experiencing their own form of disruption. Will Enterprise Architecture as we know it become a commodity too? Join us for this informative and enlightening look into the future of the Enterprise Architecture discipline.

Additional Information

Additional Information

Reference D098
Author(s) Craig Martin, Enterprise Architects
Published 20 Feb 2014
Duration 1 hour
Type Webinars
Subject Architecture
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